A tax on pop (and other junk food)?
"the dramatic underpricing of sugar-sweetened beverages, their widespread availability, and the ceaseless marketing of these products constitute a stumbling block to good health and are a clear and present danger to the future of our children.”
But New York's not the only place pushing for a tax on sweetened beverages. A member of the California State Assembly has introduced a bill to tax soda pop and other sugar-sweetened beverages. The money raised by this tax would be devoted to childhood obesity prevention. The California Centre for Public Health Advocacy estimates that the tax – one cent on every teaspoon of added sugar or other caloric sweetener – would raise $1.5 billion per year.
In Washington State, the Governor is also pushing for a tax on pop, bottled water, and candy.
A study just published in one of the leading medical research journals, the Archives of Internal Medicine, provides evidence that such a tax could be effective: Researchers looked at the diet and health of 5115 young adults aged 18 to 30 years over a 21 year period, from 1985 to 2006. They also looked at food prices over that time. A 10% increase in the cost of pop and pizza resulted in a 7% decline in caloric intake from pop and a 12% decrease in calories from pizza.

